Scent of New York City

Overview

The Scentscape Project: The Smell of New YorkCity was an ambitious effort to capture theessence of the city through a carefully crafted,AI-driven scent experience.e were approachedby a startup called "Green Wave" to develop abrand identity that reflected their commitment tosustainability and environmental conservation.

In creating this unique scent experience, we utilized data-driven analysis of local environmental elements and consumer feedback on what truly represents New York’s identity in smell.

The result was a multi-layered scent profile that evolved with each whiff, capturing everything from the warmth of fresh bagels in the morning to the crisp, cool air of Central Park in autumn. The Scentscape Project: New York City was a bold fusion of technology and emotion, offering brands and consumers alike a new way to connect with one of the world’s most iconic cities through the power of scent.