Scents of Singapore Airlines Copy

Overview

Everything—sound design, translation, and video generation—was crafted with @klingai_official , with final touches in @capcutapp and @adobe

At Hagia, we were inspired by @singaporeair ’s limitless vision of taking people beyond borders. We wanted to take this idea even further—by exploring travel through AI.

Drawing inspiration from Refik Anadol’s Turkish Airlines project, we set out to visualize something never seen before—scent.

We see the world. We hear it. But what about smell?

A fisherwoman from Bali in Istanbul, a Colombian coffee farmer in Singapore, and a Māori dancer in Beijing—each experiencing the unseen essence of a place through scent.

Using video diffusion models, we translated their brain activity into colors unique to each city, creating a visual language for scent. The fragrance of Singapore’s rain, Istanbul’s Bosphorus, and the warmth of Beijing’s streets—all transformed into living data.

This is AI-driven storytelling at its most immersive.

This project is not directly linked with Singapore Airlines.